1. NO PURCHASE NECESSARY. Open to Lexus vehicle owners who are legal residents of the fifty (50) United States, aged 21 and older at time of entry. Void where prohibited by law. All federal, state and local laws apply. Employees, officers, directors, representatives and agents of Lexus, a division of Toyota Motor Sales, Inc. ("The Sponsor"), it's subsidiaries & affiliated companies, advertising, promotion and administrative agencies and their immediate families (spouse, parent, child, sibling and their respective spouses) and those living in their same household, whether or not related, are not eligible to participate or win. The eligible entrant's own Lexus vehicle must be the subject of their entry materials and must be located within the fifty (50) United States. The contest begins at 12:00:01 a.m., Pacific Time (PT), on 9/24/2009, and ends at 11:59:01 p.m., Pacific Time (PT) on October 8, 2009 ("Contest Entry Period").

2. HOW TO ENTER. To enter, e-mail lexus.sema@teamone-usa.com and include your name, address, e-mail address and phone number, list of modifications to vehicle and a description of how these modifications affect the performance of your vehicle and attach three photos of your modified vehicle in JPG format. Follow all the instructions at the entry website for your submission to be eligible. Your submission must include a photo of your Lexus vehicle only (subject to sponsor verification). Once submitted, a submission cannot be deleted, canceled, or modified, and becomes the property of Sponsor. Submissions including more than (3) three photographs will be disqualified. Limit of one entry per person, e-mail address, or household address. You may enter the contest under one name and one e-mail address only. Enter using only an e-mail address subscribed to and registered in your name. In the event of a dispute about entries submitted by multiple individuals using the same e-mail account, submission will be deemed to have been submitted by the authorized subscriber of the e-mail account used to enter the contest at the actual time of entry. The authorized e-mail-account subscriber is deemed to be the natural person who is assigned an e-mail address by an Internet-access provider, online-service provider, or other organization that is responsible for assigning e-mail addresses or the domain associated with the submitted e-mail address. Submissions generated by script, macro, robotic, programmed, or any other automated means are prohibited and will be disqualified. All submissions must be received by October 8, 2009 to be eligible. Sponsor is not responsible for lost, late, misdirected, undelivered, incomplete, or illegible submissions. All submissions become the sole property of Sponsor and will not be returned.

3. CONDITIONS OF ENTRY. Photograph must be the original creations of the entrant, and submitted photograph must depict the subject matter of the contest. Obscene, offensive, graphic, inapplicable, or sexually inappropriate photographs, including, without limitation, those depicting violence, nudity, or illegal or sexually explicit activity, as determined at the sole and absolute discretion of the judges, will not be considered. Your submission will be judged on the vehicle only. By submitting or accepting any prize, each entrant understands and agrees that his/her submission, including, without limitation, the photograph and vehicle, may be posted online and further represents and warrants that his/her submission, in whole and in part: (i) is his/her original submission and has not been copied in whole or in part from any other work; (ii) does not violate or infringe any copyright, trademark, or other proprietary right of any person or entity; and (iii) is his/her sole and exclusive property. All entries submitted and all rights, titles, and interest thereto, including copyrights and derivative works and concepts or ideas depicted therein, become the sole property of Sponsor, may be used by Sponsor for any purpose and in any media whatsoever (without further compensation or review). Sponsor reserves the right to crop, alter, modify, or distort any submission in whole or in part. Entrants assume all risk of lost, late, misdirected, incomplete, or illegible entries.

4. SELECTION OF WINNERS. All eligible submissions received will be reviewed by a panel of judges selected by Sponsor, whose decisions shall be final, binding, and conclusive on all matters relating to The Contest. Submissions will be judged on the following criteria: Exterior (40%), Interior (25%) and Performance (35%). The submission with the top score from all eligible submissions received will be declared the Grand Prize winner (subject to verification). In the event of a tie, the submission with the highest score in the Exterior category will be deemed the winner. All submissions and participation in this contest shall be governed by these Complete Official Rules and the decisions of the judges, whose decisions shall be final, binding, and conclusive on all matters. Winners will be selected and notified on or before October 12, 2009.

5. GRAND PRIZE (1): Winner will receive a trip and admittance to the 2009 SEMA show in Las Vegas, NV scheduled for Tuesday November 3, 2009 through Friday November 6, 2009. Winner will arrive Monday, November 2, 2009. Trip includes round trip coach airfare from major commercial airport nearest winners home residence to Las Vegas, NV, and (4) nights hotel accommodations (standard occupancy). Additionally, Sponsor in their sole discretion may display winner's modified Lexus at the Lexus exhibit at the SEMA show 2009. If Sponsor exhibits the winner's vehicle, winner must agree to be available at the show between 9 am and 5 pm daily. Winner's vehicle must be available as of 10/22/09, a rental vehicle may be provided to winner during this time, as applicable, subject to Sponsor approval.  Decision to display winner's vehicle is subject to Sponsor full approval and any costs incurred to facilitate the display of the winner's vehicle in Las Vegas, NV is solely the Sponsor's responsibility. Winner by entering and accepting the prize agrees to allow Sponsor to display the winner's vehicle at the show and shall receive no compensation for this event or other promotional views of winner's vehicle. In order to accept prize, winner must be available to attend the SEMA show 2009 each day. Approximate retail value of Grand Prize trip is: $1,150.

Sponsor and its respective parents, subsidiaries and affiliated companies (the "Toyota Entities") maintain no control over the personnel, equipment, or operation of any air, water or surface carrier, ship line, bus or limousine company, transportation company, hotel, restaurant, or other person or entity furnishing service, products, or accommodations as a part of the prize provided under this contest. The Toyota Entities shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or other irregularity that may be caused or contributed to (a) by wrongful, negligent, or unauthorized act or omission on the part of any of those suppliers or any of their agents, servants, employees, or independent contractors, (b) by any defect in or failure of any vehicle, equipment, instrumentality, service, product, or accommodation that is owned, operated, furnished, or otherwise used by any of those suppliers, (c) by the wrongful, negligent, or unauthorized act or omission on the part of any other person or entity not an employee of the Toyota Entities, or (d) by any cause, condition, or event whatsoever beyond the control of the Toyota Entities.

The Toyota Entities shall not be liable for any injury, damage, loss, expense, accident, delay, inconvenience, or irregularity arising out of or relating to any prize granted under this contest, even if caused by the negligence of the Toyota Entities.

6. CONDITIONS OF PARTICIPATION. Entrants must own their vehicle and, if applicable, have full authority and must grant all permissions necessary in connection with the prize awarded. Winner will be notified by phone or mail (at Sponsor's sole discretion); and will be required to sign and return an Affidavit of Eligibility and Release of Publicity (where legal) and Liability Release, to be received within seven (7) days of notification. In the event of noncompliance, if a winner cannot be reached at the e-mail or mailing address on that winner's entry, or if a prize or prize notification is returned as unclaimed or undeliverable, the prize will be forfeited and Sponsor will move onto the next highest rated entry, selected in accordance with these Complete Official Rules. No cash or substitution of prize will be offered in whole or in part. No assignment or prize transfer is permitted in whole or in part. If prize is unavailable or event is cancelled or rescheduled, Sponsor reserves the sole right to substitute a prize of equal or greater value. All taxes, fees, and surcharges on prize are the sole responsibility of winner. By participating and accepting a prize, where permitted by law, winner grants to Sponsor (and agrees to confirm that grant in writing) and those acting pursuant to the authority of Sponsor the right to print, publish, broadcast, distribute, and use, worldwide in any media now known or hereafter developed, including, but not limited to, the World Wide Web, in perpetuity and throughout the universe, the entries, including, without limitation, the photograph; and winner's name, portrait, picture, voice, likeness, image, statements about the promotion, and biographical information as news or information and for trade, advertising, and promotional purposes without any compensation or review.

7. RELEASE OF LIABILITY. All entrants agree to hold harmless and release The Sponsor; their respective parent companies, distributors, affiliates, and subsidiaries; the service agencies and independent contractors of any of the above organizations; and their respective officers, directors, employees, agents (including advertising and promotion agencies), and all others associated with the development and execution of this Web site and contest from any and all alleged and actual claims, actions, and liabilities with respect to or in any way arising from this contest; participation in any contest or prize activities; or delivery, acceptance, use, or misuse of the prizes, including, but not limited to, personal injury, bodily injury (including, without limitation, wrongful death and disability), damage to property, and damage or loss of any other kind whether or not caused in whole or in part from the negligence of Sponsor (or its authorized third party). Sponsor is not responsible for any incorrect or inaccurate information, whether caused by Web-site users or by any of the equipment or programming associated with or used in the contest or by any technical or human error that might occur in the processing of submissions in the contest. Sponsor assumes no responsibility for any error; omission; interruption; deletion; defect; delay in operation or transmission; communications-line failure; or theft, destruction, unauthorized access to, or alteration of entries. Sponsor is not responsible for any problems or technical malfunction of any telephone network or lines; computer online systems, servers, or providers; computer equipment; software; or failure of e-mail or entry on account of technical problems or traffic congestion on the Internet or at any Web site or combination thereof, including injury or damage to participant's or to any person's computer related to or resulting from participating in this contest or downloading materials from this Web site. Sponsor is not responsible for user cheating or fraud by any entrant. Any activities intended to disrupt or interfere with the proper play of the contest or defraud Sponsor in any way will be prosecuted to the fullest extent of the law. Participants who engage in any of the foregoing activities will be disqualified and will forfeit any prizes won. If, for any reason, the contest is not capable of running as planned, due to, without limitation, infection by computer virus, worm, or bugs; tampering; unauthorized intervention; fraud; technical failures; or any other causes beyond the control of Sponsor that, in the sole opinion of Sponsor, could corrupt or affect the administration, security, fairness, integrity, or proper conduct of this contest, Sponsor reserves the right, at its sole discretion, to cancel, terminate, modify, or suspend the contest.

8. DISPUTES. THIS CONTEST IS GOVERNED BY THE LAWS OF THE UNITED STATES. As a condition of participating in this contest, participant agrees that any and all disputes that cannot be resolved between the parties and causes of action arising out of or connected with this contest shall be resolved individually, without resort to any form of class action. Further, in any such dispute, under no circumstances will participant be permitted to obtain awards for and hereby waives all rights to claim punitive, incidental, or consequential damages, including reasonable attorneys' fees, other than participant's actual out-of-pocket expenses (i.e., costs associated with entering this contest), and participant further waives all rights to have damages multiplied or increased.

9. WINNERS LIST. For the name of the winner, send a self-addressed, stamped envelope to Lexus/SEMA Vehicle Contest Winners List, Attn: Andy Shukla, C/O eshots, 233 N. Michigan Avenue, Suite 420, Chicago, IL 60601 for receipt by October 8, 2009.

10. CONTEST SPONSOR. Lexus, a division of Toyota Motor Sales, Inc.,19001 South Western Avenue, Torrance, CA 90501 ("The Sponsor").